Marmeto x Tramontina

Some brands just help cook. Others cook up a transformation.

When Tramontina, a more than a century-old cookware powerhouse, needed to scale their commerce across borders, markets, and business models, they didn’t just need a vendor.

They needed Marmeto.

Founded in 1911, Tramontina is a global kitchenware and home solutions brand with operations in over 120 countries. They cater to both retail (B2C) and wholesale (B2B) customers and run complex logistics through SAP Business One. Despite a powerful legacy, their commerce landscape needed modernization, especially to support:

• Multi-region consistency

• Real-time ERP connectivity

• Reduced platform cost and complexity

With e-commerce evolving rapidly and consumers expecting consistent store experiences worldwide, Tramontina knew it was time to modernize its online strategy across regions and platforms.

Let’s walk through how a legacy brand met India’s First and Only Shopify Premier Partner and together stirred up a seamless, multi-region, B2C commerce system that runs on autopilot.

Tramontina faced a classic global commerce conundrum:

• Their US ecommerce store was built on Salesforce Commerce Cloud, which brought high costs, low agility, and limited customization.

• Their presence was missing in the Canadian e-commerce space altogether, despite strong market potential.

• Their store flow was manual, involving cumbersome approval mechanisms and disjointed order processing.

• Operations were tightly tied to SAP B1, but there was no integration with Shopify, making inventory and order management labor-intensive.

• They needed to replicate the US store experience across Canada, India, and upcoming regions, while tailoring features for each local market.
  

Tramontina’s requirement?

A unified, automated, region-aware, and scalable e-commerce system with zero compromise on user experience or backend performance.

What Solutions Did Marmeto Build for Tramontina?

With a carefully engineered roadmap that prioritized automation, regional customization, and ERP synchronization, all while future-proofing the system for new markets, Marmeto moved in to restructure and redefine Tramontina’s commerce landscape.

1. Multi-Region Shopify Plus Store Launches

Using Shopify Plus’ multi-store capability, Marmeto began development on stores for:

• India (first to go live in mid-2024 within 3-4 months)

• US B2C Store  (migrated from Salesforce)

• Canada (brand-new ecommerce launch)

• Ongoing builds in different regions 

2. Shopify + SAP B1 Integration

• Real-time order sync from Shopify to SAP via SFTP 

• Inventory, logistics, and shipping details pushed back into Shopify

• Bidirectional integration ensures Shopify reflects backend operations and vice versa, eliminating manual syncs and errors

3. Salesforce to Shopify Migration (U.S. Store)

• Full migration of customer data and product listings

• Configuration of new frontend UX to match Tramontina’s branding

• Lowered platform costs while increasing flexibility

How Did Marmeto Build It? 

Marmeto broke the massive scope into manageable modules:

• SAP Integration: The backbone. Syncing everything between Shopify and SAP with data formatting and validation loops

• Multi-step Registration: Approval flow with Shopify app integration and business logic.

Challenges We Solved Along the Way

Every complex build brings its learning curve:

• SAP Data Formatting: Shopify <> SAP data schemas didn’t match. Multiple test cycles and collaborative back-and-forths led to a reliable sync model.

• Regional Tax Complexity: Using Vertex, we enabled Shopify tax logic by state, aligning with U.S. regulations.

• Geo Restrictions: Implemented geo-IP redirection to meet compliance standards in the U.S.

The Transformation for Tramontina

Since going live, Tramontina has experienced a dramatic operational shift:

• US, Canada, and India now share a consistent e-commerce experience

• Shopify operates on autopilot, while SAP handles logistics and inventory

• Flows are automated and no longer rely on manual approvals or ad-hoc order management

• Salesforce was successfully sunsetted, cutting down costs and boosting system flexibility

As the brand expands into Europe and the Middle East, the same model is being replicated at scale and speed.

Data & Performance Insights (Insights into the first win with the Tramontina USA B2C store from going live in Jan 2025 till date in  April 2025)

• Overall Sessions Recorded:156.3K

• Mobile Sessions recorded:  88.3K

• Desktop Sessions recorded: 66.2K

• Average Order Value recorded: USD 129.43

• Returning Customer Rate Recorded: 6.14%

• Conversion Rate: 1.03% 

The Marmeto x Tramontina Future

This isn’t a one-off engagement. It’s a long-term partnership.

Together, Marmeto and Tramontina are building a blueprint for modern, global ecommerce operations.:

• Backed by real-time ERP integrations

• Powered by intelligent workflows

• Designed for multi-region scalability

With every new market, every integration hurdle, and every UI customization, we’re learning, evolving, and scaling forward.

And as ERP integrations, tax models, and the expectations continue to grow in complexity, Marmeto is positioned not just as a development partner, but as a global commerce architect.

Ready to reimagine your enterprise ecommerce like Tramontina?

With Marmeto, you're not just going live. 

You're scaling smart, staying lean, and owning your commerce landscape with India’s First and Only Shopify Premier Partner.