There’s a point in every brand’s growth story where the very systems that once felt empowering begin to feel restrictive. Launching a new campaign takes too long. Developers are stuck fixing the same checkout issues week after week. Every experiment feels like an uphill battle, not because your team isn’t capable, but because your e-commerce platform isn’t keeping up.
If that sounds familiar, you’re not alone. As the global e-commerce market races toward $8 trillion by 2027, many ambitious brands are realizing that the very systems they built their success on are now the ones slowing them down; in speed, growth, and flexibility.
From Magento and WooCommerce to Wix and BigCommerce, legacy platforms often create more friction than freedom. Shopify offers a different path, and Marmeto helps you walk it with clarity, capability, and long-term confidence.
We’ve partnered with over 2000 businesses across industries to help them reimagine their online store. Many of these brands came to us feeling stuck in a cycle of technical firefighting but what they left with was more than a faster site. They left with control, agility, and a digital identity ready for what’s next.
This guide is more than a migration checklist. It’s a roadmap for when, and how, to make the move to Shopify with the trust, expertise, and care you deserve.
When Should You Migrate to Shopify?
Replatforming to Shopify doesn’t usually start with a crisis. It starts with patterns: slower load times, higher bounce rates, a backlog of updates that never end and questions start circulating on, “Why does everything take so much effort?”
Here are the signals that it might be time for you to migrate:
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Your site speed and performance metrics are declining
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Your checkout abandonment rate is increasing
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You're spending too much on developer fixes and plugin maintenance
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Mobile responsiveness is inconsistent
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You’re unable to grow in new geographies or audiences
According to Digital Commerce 360, 76% of B2B sellers and 27% of retailers are actively evaluating platform migration in the next 12 months. This isn’t a passing trend. It’s a growing need for platforms that align with modern growth models.
Platform-by-Platform Migration Triggers: What Slows Brands Down
From WooCommerce to Shopify
WooCommerce is a solid start, especially for WordPress-native teams but as your business grows, the cracks begin to show.
Migration signals:
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Site slows down due to plugin bloat and code conflicts
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Rising developer and plugin maintenance costs
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Frequent downtimes after WordPress updates
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Security management becomes time-consuming
Why Shopify wins: Shopify replaces WooCommerce’s setup with a purpose-built e-commerce platform. Think centralized updates, reliable performance, and enterprise-grade security, all in one place.
From Magento to Shopify
Magento gives you power, but often at the cost of speed and simplicity. Teams tell us they feel like they’re managing a system, not growing a brand.
Migration signals:
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Even minor changes require developer support
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Version upgrades break themes or extensions
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Hosting, QA, and dev ops costs spiral
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Marketers lack autonomy due to technical bottlenecks
Why Shopify wins: Shopify enables autonomy. Teams move faster, iterate easier, and avoid the pitfalls of unpredictable hosting or upgrade issues.
From Wix to Shopify
Wix is great for getting started but when you’re ready to scale, its limitations catch up.
Migration signals:
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Product or catalog limits
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Basic checkout flows with little customization
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Lack of localization options
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Limited third-party app support
Why Shopify wins: From complex product logic to region-specific checkout flows, Shopify supports commerce without compromising user experience.
From BigCommerce, PrestaShop, or OpenCart
These platforms offer flexibility upfront, but often lack the long-term ecosystem or support needed for high-growth brands.
Migration signals:
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Difficulty finding experienced developers
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Poor mobile UX or outdated theme architecture
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Manual workarounds for ERP, CRM, or fulfillment tools
Why Shopify wins: Shopify offers an enterprise-ready e-commerce ecosystem backed by a global network of experts, so you’re never building alone.
Your Shopify Migration Strategy: Designed for Growth, Built on Trust
At Marmeto, we don’t just migrate online stores. We lead full-scale e-commerce transformations. Our Shopify migration framework is designed to preserve what’s working, upgrade what isn’t, and prepare your platform for whatever’s next.
1. Pre-Migration Audit & Strategy
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Analyze platform performance, UX flows, and SEO metrics
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Identify backend inefficiencies and system gaps
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Align your internal stakeholders on business goals and KPIs
2. Tech Stack & Shopify App Planning
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Audit plugins, integrations, and current tech stack
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Replace tools with scalable Shopify apps or custom solutions
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Finalize Shopify plan and frontend design direction
3. Data Migration: Products, Customers, Orders
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Securely transfer SKUs, variants, metafields, and media
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Migrate customers, order history, segmentation, and tags
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Clean and organize data for Shopify standards
4. SEO Preservation & URL Mapping
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Strategically redirect legacy URLs with 301s
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Retain metadata, canonical tags, and alt attributes
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Benchmark SEO performance and search rankings
5. Store Design & Digital Identity Refresh
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Rethink the customer journey, from homepage to checkout
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Create a visual system aligned with your brand’s digital identity
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Implement a mobile-first, accessibility-compliant design
6. Integration & App Setup
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Connect key tools: CRM, ERP, WMS, payments, and fulfillment
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Set up loyalty, reviews, email, and SMS apps
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Embed analytics, Meta Pixel, GA4, and custom event tracking
7. Checkout Optimization for Shopify
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Configure advanced tax, shipping, and pricing rules
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Enable custom logic and post-purchase flows
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Localize checkout experience across currencies and regions
8. QA, Testing & Launch Prep
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Run full QA across browsers, devices, and user roles
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Simulate live transactions, email confirmations, and flow logic
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Monitor uptime, error logs, and performance metrics
9. Post-Launch Monitoring & Continuous Optimization
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Track indexing, page speed, and rankings
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Resolve broken links, redirects, or experience gaps
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Use heatmaps and A/B tools to refine the store over time
What Brands Experience After Migrating to Shopify
For many of the brands we work with, the most noticeable change post-migration isn’t just speed or conversions, it’s confidence. Confidence to launch faster, scale smarter, and build without hesitation.
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Faster storefront performance across devices
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Conversion-ready checkout flows and UX
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Greater team autonomy and marketing agility
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Real-time data to drive smarter decisions
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A platform that evolves with your business
This is what true e-commerce transformation looks like, when your platform no longer holds you back but helps you lead. Migration isn’t about moving what you had. It’s about rethinking what you could have. For some, it means unifying a fragmented backend. For others, it’s about building a better mobile experience.
For all though, it’s about preparing for the next phase of growth with a platform that becomes more than your store’s engine. It becomes your brand’s digital foundation.
Marmeto: The Shopify Migration Partner You Can Trust
We don’t take replatforming lightly, and we don’t expect you to either. Every migration we’ve done has been approached with the same mindset: this isn’t just tech, it’s business-critical infrastructure.
We’ve led 2000+ Shopify migrations with zero data loss, zero downtime, full SEO equity retention and fully integrated backends and future-ready tech stacks.
Behind every storefront we launch is a story of a brand that wanted more; more speed, more stability, more freedom. Our job is to get you there, line by line, decision by decision, with honesty, foresight, and unmatched attention to detail.
As India’s First Shopify Premier Partner, we’re not just executing builds, we’re building long-term partnerships. The kind rooted in trust, not transactions.
If your current e-commerce platform causes your team to pause, workaround, or hold back; it’s no longer supporting your growth.
Let’s fix that. Let’s create an online store that doesn’t just look better, but works smarter. A store that reflects your evolving digital identity and supports the business you’re becoming.
Let’s build it together. Talk to us about your Shopify migration strategy today.