7 Essential SaaS Analytics Tools for Shopify Businesses (2026)

A Shopify app without proper SaaS insights leaves you unable to see the metrics that matter: MRR, ARR, churn, or which customers are about to cancel. With HeyMantle shutting down, hundreds of Shopify SaaS businesses are rebuilding their SaaS analytics now, the moment to look at which SaaS apps actually deliver the insights a Shopify app needs.

Below are seven SaaS apps that cover the complete picture: core SaaS insights and metrics, partner management, customer feedback, and product analytics, including three SaaS apps from Marmeto and four widely used general-purpose SaaS platforms.

1. Elevate by Marmeto

Elevate is a SaaS analytics app exclusively for Shopify SaaS apps, and it's the most direct answer for teams replacing Mantle's MRR/ARR/churn workflow. It centralizes revenue metrics, customer insights, and churn analysis into a single SaaS app, so founders aren't stitching together spreadsheets to answer basic questions about their customers, their app metrics, and their SaaS insights.

Core capabilities:

• MRR, ARR, and recurring revenue metrics

• Customer health, customer LTV, and retention insights

• Revenue churn and customer churn metrics, tracked separately for clearer insights

• Install-source and growth trend insights

• Direct Shopify Partner account integration: the app connects and starts delivering SaaS insights the same day, no manual CSV work

Elevate is a SaaS app made for the Shopify Partner ecosystem rather than adapted from a generic SaaS insights app, so it skips the configuration overhead of mapping Shopify-specific billing events into a generic metrics model, an advantage over generic SaaS apps not designed around a Shopify Partner account at all.

What's New in Elevate

Elevate has shipped several updates that push this SaaS app beyond a metrics dashboard into a customer-intelligence app for Shopify apps.

Export Reports Your customer insights are no longer locked inside the SaaS app. Apply the filters you need on the Customers section, click Export, and Elevate generates the report as a background job. A download link lands in your inbox so you can keep working while your metrics are prepared. Whether you're sharing insights with a colleague, feeding numbers into a custom analysis, or keeping a snapshot of your customers, your SaaS insights are always one export away.

Customer Timeline Every merchant interaction lives in a single, chronological view inside the app: installs, subscriptions, upgrades, downgrades, payment events, uninstalls, app store reviews, and more. Instead of switching between SaaS apps, you get customer insights showing exactly what happened, when, and what likely drove a change in your metrics. This app feature is one of the clearest wins for understanding churn, since the "why" behind a lost customer is usually sitting in the timeline.

Google BigQuery Integration Connecting your Google Analytics 4 and BigQuery data unlocks acquisition insights beyond raw install counts:

• Install Funnel: Track how merchants move through your acquisition journey, from page views to "Add app" clicks to successful installs, with conversion metrics at every stage.

• Traffic Source Insights: See breakdowns of where installs come from across traffic sources and search terms, so you know which channels bring in your best customers.

Together, these SaaS insights turn raw install counts into answers about why customers convert.

Other Installed Apps From the Customer Details page, see every app each customer is running, every other Shopify app they've installed. This surfaces integration opportunities and sharper customer insights before a sales conversation.

App Store Reviews App store reviews sync in real time and show up directly on the Customer Details page, alongside subscription and revenue metrics. Add your app store URL while connecting your app, and Elevate starts syncing app store reviews automatically, turning customer sentiment into another layer of SaaS insights alongside your revenue and churn metrics.

Daily Snapshot Every activated user gets a daily snapshot delivered straight to their inbox: MRR, subscribers, and churn metrics, at a glance, no app login required. Insights every morning, on exactly where your SaaS app's numbers stand.

2. Orbit by Marmeto

Orbit is Marmeto's partner and affiliate management app for Shopify apps and agencies running a partner-led growth channel. Where Elevate gives you insights into your metrics, Orbit turns those insights into new customers, by managing the people driving referrals.

Key capabilities:

• Track referrals and attribute revenue to individual partners

• Manage commissions and automate payouts

• Onboard app partners, agencies, affiliates, and freelancers in one app

• Remove manual tracking, spreadsheets, and payout follow-ups

For businesses that paid affiliates through Mantle, Orbit is the direct replacement, and it plugs into Elevate so partner insights and customer metrics live side by side rather than in separate apps.

3. Pulse by Marmeto

Pulse is a free NPS and in-app survey app for SaaS apps that want customer sentiment insights without a heavyweight feedback app. It's a lighter-weight app, focused on one job: understanding how your customers feel about your app.

Key capabilities:

• Collect NPS directly inside your SaaS app

• Segment and analyze sentiment insights over time

• Free to use for Marmeto partners

Pulse won't replace a product analytics app, but paired with Elevate's metrics and Orbit's partner insights, it rounds out the picture, customer insights that go beyond "what happened" to "how do customers feel about it."

4. PostHog

PostHog is an open-source product analytics app that goes deeper into customer behavior than most metrics-focused apps, giving insights into not just how many customers convert, but why, through session replays, feature flags, funnels, and cohort analysis.

Key capabilities:

• Event-based product analytics and funnels

• Session replay and heatmaps

• Feature flags and A/B testing

• Self-hostable or cloud-hosted SaaS app, with a generous free tier

PostHog complements Shopify-specific metrics apps rather than replacing them; it answers behavioral questions that revenue dashboards can't.

5. Intercom

Intercom is a customer messaging and support app that's evolved to include product usage insights and customer engagement metrics. For Shopify SaaS businesses, it's often the app between the support inbox and the product, since it surfaces churn-risk insights through support conversation patterns.

Key capabilities:

• Live chat, help desk, and automated support workflows

• Behavior-triggered onboarding and engagement messaging

• Customer feedback app with basic usage insights

• AI-assisted support resolution

It's less about raw metrics and more about acting on those insights, useful once you already know which customers are at risk.

6. Mixpanel

Mixpanel is one of the longest-standing apps in event-based product analytics, tracking customer actions and building funnels, retention curves, and cohort insights, granular control over your metrics.

Key capabilities:

• Custom event tracking and funnel analysis

• Retention and cohort insights

• Advanced segmentation of customers

• Integrations with most major data warehouses

Mixpanel takes more setup than a plug-and-play Shopify app; you own your own event taxonomy, but that flexibility delivers deeper insights once your app outgrows simpler dashboards.

7. Google Analytics

Google Analytics (GA4) remains the default app for traffic insights, covering the front end of the funnel for Shopify SaaS businesses: where installs and customers come from, and how traffic moves before it ever reaches your app.

Key capabilities:

• Free, wide adoption, easy to implement

• Traffic source and campaign attribution

• Cross-device and cross-app tracking

• Deep integration with Google Ads and Search Console

GA4 doesn't deliver SaaS-specific insights like churn or customer LTV, so most teams pair it with a dedicated metrics app like Elevate rather than relying on it alone for customer insights.

How These SaaS Apps Fit Together

None of these seven SaaS apps does everything; the strongest SaaS insights setup usually combines a few:

Pro tip: connect Elevate and run it alongside your existing app for a week before you cut over. Comparing overlapping MRR and churn metrics is the fastest way to trust the new insights before you depend on them.

For most Shopify apps, especially those migrating off HeyMantle, the practical starting point is Elevate for MRR, ARR, and churn insights, Orbit if affiliate customers are part of the growth strategy, and Pulse for a lightweight read on sentiment, with PostHog, Mixpanel, Intercom, or GA4 layered in as your product insights needs grow.

With Customer Timeline, BigQuery insights, App Store Reviews, and Daily Snapshots now inside Elevate, several apps are being replaced: a single connected view of your metrics, your customers, and your churn covers ground that used to require a separate product analytics app and a support app on top of the revenue dashboard.

If your app's use of another tool was mostly "check MRR, churn, and installs daily," Elevate is the closer match, and the faster switch, for the SaaS insights your app actually needs.

Frequently Asked Questions

What's the best SaaS analytics app for a Shopify app business? It depends on what you need insights into. For core MRR, ARR, and churn metrics built specifically around Shopify's billing and install model, Elevate is the most direct fit. For partner and affiliate insights, Orbit. For customer sentiment, Pulse. Broader behavioral or product insights typically come from PostHog or Mixpanel.

Do I need more than one SaaS analytics app? Most Shopify apps end up combining two or three, since no single app covers every need well. A common setup: Elevate for revenue and churn metrics, Orbit for partner insights, and PostHog or Mixpanel for deeper product behavior.

What replaces HeyMantle's SaaS insights for Shopify apps? Elevate covers the MRR, ARR, and churn side of what HeyMantle offered. Orbit covers the affiliate and partner management side. Together, the two apps replace most of what Shopify SaaS teams used HeyMantle for.

Is Elevate free to use? Yes, Elevate is currently free for Shopify apps, with paid plans expected as the app matures.

Does GA4 track SaaS metrics like MRR and churn? No. GA4 covers traffic and acquisition insights, not SaaS-specific metrics. Most Shopify apps pair it with a dedicated metrics app, like Elevate, for that side of the business.