Gumazing wasn’t just building a website. They were creating a brand that could make health and nutrition easier for families, one gummy at a time. With a strong offline presence already in place, they knew going online meant more than launching a store. It meant setting the foundation for global growth.
Their first challenge was design. The site didn’t feel like the brand they were becoming.
“We were facing challenges in aligning our website design with our brand identity, theme, and stylistic preferences. The existing layout felt outdated and lacked a strong UX/UI foundation. As a result, customers landing on the site found it difficult to connect with or trust the brand, as it didn’t reflect the standards typically expected from a modern D2C website.”
~Sai Sankeerth from the Gumazing team.
Gumazing began looking for a partner who could bring experience, structure, and a strong grasp of e-commerce and their search ended with Marmeto, India’s First Shopify Premier Partner.
“The experience and expertise in the e-Commerce space gave us the confidence that Marmeto would be a strong partner for this solution.”
~Sai Sankeerth from the Gumazing team.
From the very first discussion, Marmeto focused on building a structure that would work across markets. The goal was to allow every shopper to feel at home on the site, no matter which country they were in. Each storefront needed to show the right language, the right visuals, and the right offers, while still running from a single backend.
Marmeto broke it down and made it manageable. The approach was methodical, and each step brought the Gumazing team closer to what they had imagined. There were also moments where Marmeto went beyond the brief. Small improvements turned into big wins. New ideas helped solve things the team hadn’t even flagged yet. At times when deadlines were tight or changes were needed quickly, the Marmeto team was ready. There were no delays in communication and no confusion around tasks.
“The Marmeto team brought clarity, structure, and innovative thinking. Their design sensibility and ability to align with our vision stood out. They offered proactive suggestions that elevated the project beyond expectations. Their strategic input surprised us. They were responsive, reliable, and fast, even under pressure. Communication was always clear.”
~Sai Sankeerth from the Gumazing team.
After going live, the difference was easy to spot. Gumazing now had a store that matched their brand and a system that supported their work. The store now feels more natural for parents to navigate and easier for the team to manage. Behind the scenes, everything from regional logic to language switching works without constant manual involvement.
“Yes, the store is smoother to manage, and performance has improved. Internal operations feel more efficient.”
~Sai Sankeerth from the Gumazing team.
One of the biggest shifts was the addition of a B2B portal. Earlier, bulk orders and reseller requests were managed offline. Marmeto turned that into a digital workflow. Now, everything from bulk quotes to SKU-specific needs could be handled without friction, opening up a new revenue stream without adding pressure on internal teams.
This wasn’t just a website upgrade. It was a relationship built on understanding, listening, and working together to solve real challenges.
“Collaborative. Creative. Dependable.”
That’s how Sai Sankeerth from the Gumazing team describes the experience collaborating with Marmeto for Gumazing’s commerce transformation.
Every feature on the site today, from localized offers to dynamic cart behaviors, was carefully thought through and purposefully built. Each step of the journey was made lighter by the trust built between the two teams.
Gumazing now has a platform that supports its long-term mission. With a future that includes more countries, more stories, and deeper parent-focused content, the digital experience needed to be strong, reliable, and deeply human.
Marmeto is proud to have played a role in that journey.
This project was never just about building something. It was about helping a brand do what it set out to do, with confidence and care.