Invity

30% Increase in average page speed

20% Increase in revenue rate

15% Increase in sales rate

2x Customer Satisfaction

+% +% +%

SEE HOW WE DID IT

The Challenge

Discovery

Development

Invity, a Singapore-based skincare brand, faced limitations hindering their global ambitions:

High Operational Costs: Transaction fees and dependence on multiple third-party apps drove up costs and created security concerns.

Multi-Currency Checkout Barrier: Inability to offer multi-currency checkout restricted international sales.

Global Expansion Hurdles: Adapting content and user experience for each new market proved challenging.

SEO and Campaign Disruption Risk: Existing SEO rankings and marketing efforts could be compromised during platform migration.

Invity needed an ecommerce platform that offered:

Cost Reduction: Reduced transaction fees and lessened reliance on third-party apps.
Multi-Currency Support: Ability to offer checkout in various currencies for a global audience.

Glocalization Capabilities: Customization options for regional preferences in content, user experience, and marketing.

SEO-friendly Migration: Secure transition without jeopardizing existing SEO ranking and marketing campaigns.

Invity partnered with Marmeto to migrate their ecommerce platform to BigCommerce.

Phase 1: Cost Efficiency and Store Creation
Pricing Model Feature: By migrating to BigCommerce, we eliminated transaction charges and reduced reliance on third-party applications, lowering costs and simplifying ecommerce management.
Store Creation: Built a fully functional ecommerce store on BigCommerce, allowing Invity to showcase their products and engage with a broader customer base.

Phase 2: Multi-Currency and Global Expansion
Multi-Currency Checkout: Implemented multi-currency checkout, enabling customers to shop in their preferred currency, enhancing the shopping experience and supporting Invity's global strategy.
Multi-Storefront Feature: Created distinct storefronts for the US, UK, Singapore, and Australia, along with a global store. Each storefront was customized to meet the unique needs and preferences of customers in these regions.

Phase 3: SEO Preservation and Enhanced Features
SEO Structure: Developed an SEO-friendly migration plan to preserve existing SEO efforts and ensure minimal disruption to ongoing marketing campaigns.
Enhanced Features: Implemented features such as native wishlist, custom URL structuring, IP-based redirection, and a single admin panel for SKU and category management, improving overall user experience and operational efficiency.

Results

The migration to BigCommerce delivered substantial benefits for Invity:

Revenue Operations: Migration was executed in stages without impacting customer shopping experiences or revenue operations.

Cost Efficiency: Elimination of transaction charges and reduced reliance on third-party applications resulted in significant cost savings.

Global Expansion: Seamless expansion into the US, UK, Singapore, and Australia, with a global store for other markets.

Enhanced Customer Experience: Features like the native wishlist and custom URL structuring improved shopping experience and customer engagement.

Streamlined Operations: Efficient management of multiple storefronts and products through a single admin panel.

Future Scalability: Invity is now well-prepared for future growth, with plans to launch additional storefronts featuring multi-language and multi-currency capabilities.